Ultimate Fighting Championship has signed a licensing agreement with global creative tech company ACX Music to create music streaming app “UFC Ultimate Sound.”
The app is designed to give UFC fighters the opportunity to directly connect with fans around the world through music and content.
UFC Ultimate Sound will have customized mixes curated by music professionals and allow fans to hear what their favorite UFC athletes listen to while training to compete inside the Octagon. It is available in the App Store and Google Play.
ACX Music has also been designated the official sound of UFC. The length and terms of the deal were not disclosed.
“UFC is always at the forefront when it comes to fan engagement,” said UFC senior vice president of consumer products Tracey Bleczinski. “We are proud to be the first brand in the world to offer fans the opportunity to connect with UFC and fighters in a way never seen before. Music is an important part of our DNA, and we’re excited about the potential of this streaming service.”