Esports communications consultancy The Story Mob has appointed Maik Matischak as head of European sports and partnerships.
Based in Berlin, Matischak will lead The Story Mob’s expansion into sports and partnerships in Europe and develop bespoke esports strategies for traditional sports and brand entities.
Additionally, he will be responsible for building up The Story Mob’s European headquarters in the German capital and will work closely with the company’s founders Kalie Moore, Nicola Piggott and Anna Rozwandowicz in expanding The Story Mob’s European business.
Matischak joins after five and a half years with the NBA where he led the communications department for the North American basketball league in Europe and the Middle East as an associate vice-president. In addition, he oversaw the holistic go-to-market strategy for Germany as an associate vice-president for NBA Germany.
“Through our work with traditional sports and esports organisations, like the Premier League or G2 Esports, we’ve already seen how fast both types of sport are growing together,” Rozwandowicz said.
“Teams, leagues and federations on both sides are hungry for strategic communications counsel, that combines the best know-how and expertise in their esports-efforts and helps them speak to their fans in an authentic way.
“Maik, through his wealth of experience in the world of sports and beyond, is the perfect fit to lead our business development efforts in Europe across traditional sports and in the partnerships sectors.”