The National Football League’s Tampa Bay Buccaneers have enjoyed an immediate merchandise sales spike following the arrival of legendary quarterback Tom Brady.
ESPN has reported that Brady has signed a two-year deal worth a guaranteed $50m, with includes another $9m in incentives.
According to global licensed sports merchandise manufacturer and retailer Fanatics, Brady was the top-selling athlete across the company’s network on March 20. The top-three selling products were Brady jerseys (both men’s and women’s), while Brady day-over-day jersey sales rose 900 per cent.
The Buccaneers were also the top-selling NFL team across the Fanatics network, while more Bucs gear was sold on March 20 than in the past two weeks combined.
Earlier this week, the Buccaneers raised ticket prices ahead of Brady’s arrival due to intense fan demand, increasing the cost of all non-club seats at Raymond James Stadium by 15 per cent, which is between $135 and $255 depending on the seat positions.
Since news emerged that Brady was on the brink of joining the Buccaneers, the online platforms to purchase season tickets have become so busy that at times there has been a 6,000-person waiting list.