The Los Angeles Rams sold about $3.5m (€3m) worth of online merchandise in the 10 days after they clinched a berth at Super Bowl LIII – the same amount they sold over the entire 2016 season.
“We had a fantastic honeymoon when we came back [to LA from St Louis] in 2016, but those were people who were just excited the NFL was back,” said Rams chief operating officer, Kevin Demoff. “We’ve built a fanbase steadily over the past three years. Now, playing in the Super Bowl, it’s got LA excited.”
You need to have an account to access our content
Find out more about our news, features and services
Already have an account? Sign in here