Super Bowl LIII

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Core group organising three major events in as many years at Mercedes-Benz Stadium Super Bowl LIII staff have taken key learnings from 2018 college football title game at venue

The Los Angeles Rams sold about $3.5m (€3m) worth of online merchandise in the 10 days after they clinched a berth at Super Bowl LIII – the same amount they sold over the entire 2016 season.