Core group organising three major events in as many years at Mercedes-Benz Stadium Super Bowl LIII staff have taken key learnings from 2018 college football title game at venue
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Atlanta Falcons’ concession-pricing trades small revenue dip for major goodwill gains
NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium
Revenue decline less than anticipated; fan response greater
Jaguars’ leap into London boosts ‘local’ revenues and offers long-term growth platform
The Jaguars have played an annual fixture in London since 2013, with the city now accounting for 11 per cent of their “local” revenues.
European League of Football announces Barcelona as eighth franchise
The European League of Football, a new competition aiming to bring gridiron football to European audiences, has announced Barcelona as the eighth and final city to sign up as a host for the first season
Former ProSiebenSat.1 executive Karajica launches European League of Football
SEH Sports & Entertainment Holding, the company set up by former ProSiebenSat
Washington Football Team to play 2020 season without fans at FedEx Field
Washington Football Team has become the latest National Football League franchise to announce it will play home games without fans during the 2020 season
CFL selects Winnipeg as hub city for possible truncated 2020 season
The Canadian Football League has provisionally selected Winnipeg to be its hub city for a planned shortened 2020 season in the wake of the global Covid-19 pandemic
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.