American football’s NFL is exploring open up a new revenue stream by asking the musicians shortlisted to perform at the Super Bowl Halftime Show to pay for their slots.
Traditionally the NFL has not paid the musicians to perform at the event, which attracted a worldwide television audience of about 115 million viewers earlier this year, but this is the first time that the league has looked at the possibility of receiving payments from the artists. Coldplay, Katy Perry and Rihanna are the performers under consideration for the 2015 Super Bowl slot.
The league has reportedly talked to at least one of the three acts about the possibility of receiving a share of any increase in income from album sales attributable to performing at the Super Bowl. The Wall Street Journal said that the proposal had been met with a “chilly response.”
The Super Bowl Halftime Show has been used by musicians in the past to launch a new album. The event has attracted some of the biggest names in the business over the years, including Michael Jackson, The Who, The Rolling Stones, Bruce Springsteen and Madonna.
The 2015 Super Bowl will take place at University of Phoenix Stadium in Glendale, Arizona on February 1.