The National Football League has announced that the 2021 Pro Bowl will be held at Allegiant Stadium in Las Vegas, Nevada.
The showpiece event is scheduled to be staged at the Las Vegas Raiders’ new state-of-the-art venue on January 31, 2021. It will be aired on ESPN, ABC, and ESPN Deportes.
There will be a variety of events and community and charity initiatives during the week’s festivities. Caesars Entertainment, the NFL’s official casino sponsor, will use its casino properties for fan experiences during the event.
The Pro Bowl had been staged at Camping World Stadium in Orlando, Florida, from 2016 until earlier this year.
The awarding of the Pro Bowl to Las Vegas further highlights Las Vegas’ new position as an NFL destination city. Las Vegas was due to host the 2020 Draft this year but it was transformed into a virtual event as a result of the global Covid-19 pandemic. The city has been awarded the 2022 Draft instead.
Though generally deemed to be a lower-tier event in quality than All-Star Games in the other major US team sports leagues, notably the National Basketball Association and Major League Baseball, the Pro Bowl is still a notable fan draw.
The 2020 version earlier this year drew an average 7.97m viewers across ESPN and ABC, slightly down from the year before, but it also occurred on the same day as the death of former Los Angeles Lakers star Kobe Bryant.