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Sportfive strengthens data capabilities with Data Talks tie-up, builds FC Lens data platform

(Photo by Aude Alcover/Icon Sport via Getty Images)

Sportfive has strengthened its fan data capabilities by entering into a long-term partnership with Stockholm-based customer data platform provider Data Talks.

The recently-rebranded agency, which emerged out of Lagardère Sports and Entertainment’s takeover by H.I.G. Europe, will work with the data specialist to help rights-holders enhance their data management and optimise sales in retail, hospitality and sponsorship.

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