French Ligue 1

French football club Lille OSC has signed up French jeans maker Teddy Smith as an official partner and back-of-shirt sponsor for the next three seasons

TF1, the French commercial broadcaster, has renewed an agreement with Amazon Prime Video for sublicensed short highlights to French football’s Ligue 1.

Swedish workwear manufacturer Blåkläder has signed as the back-of-shorts sponsors for French Ligue 1 club Lille OSC in a three-season deal.

Renewed doubts have been raised over Cazoo’s sports sponsorships in mainland Europe, including deals with a handful of football clubs, after the British online car retailer said it was “reviewing” its b…

Newly promoted Ligue 1 club Auxerre has renewed its sponsorships with five brands that supported the club in French football’s second flight.

The Sportfive agency has brokered sponsorship deals with a trio of French Ligue 1 clubs ahead of the new season which kicks off this weekend

Paris Saint-Germain has signed up online betting platform 1xBet as a regional sponsor in Africa and Asia for the next three seasons

DAZN has acquired exclusive streaming rights in Japan for French Ligue 1 football in a deal covering at least the 2022-23 season

Sports betting brand Zebet has signed as the front-of-shorts sponsor of French Ligue 1 club Nantes for the next three seasons, from 2022-23 to 2024-25

French telco SFR will launch a new subscription package combining its RMC Sport pay-television channels with the Ligue 1 domestic football offering provided by the streaming service Amazon Prime Video

Betting operator VBet France has signed a three-season shorts sponsorship agreement with French Ligue 1 outfit OGC Nice until 2025

The Sportfive agency has brokered a new, back-of-shirt deal between Ligue 1 outfit Racing Club de Lens and the Randstad Group, starting this season, as well as relegated Saint-Étienne’s continued association wi…

Hotel group Accor has extended its association with Paris Saint-Germain for a further four years to promote its lifestyle loyalty programme – ALL-Accor Live Limitless.

State-owned carrier Qatar Airways has become the new official shirt sponsor of Paris Saint-Germain in what is believed to be a three-year deal from 2022-23 to 2024-25

French Ligue 1 club RC Strasbourg has signed up waterproofing sector company Soprema as the naming rights partner to the club’s new training centre.

Online sports betting company VBet has extended its sponsorship of French Ligue 1 club AS Monaco for three more years, from 2022-23 to 2024-25

French Ligue 1 club Paris Saint-Germain experienced a 13 per cent increase in sponsorship revenue in the 2021-22 season, thanks largely to the presence of Lionel Messi in the championship-winning team