French Ligue 1

Football
Sponsorship & Marketing

French football club Lille OSC has signed up French jeans maker Teddy Smith as an official partner and back-of-shirt sponsor for the next three seasons
Football
Media

TF1, the French commercial broadcaster, has renewed an agreement with Amazon Prime Video for sublicensed short highlights to French football’s Ligue 1.
Football
Sponsorship & Marketing

Swedish workwear manufacturer Blåkläder has signed as the back-of-shorts sponsors for French Ligue 1 club Lille OSC in a three-season deal.
Multiple Sports
Sponsorship & Marketing

Renewed doubts have been raised over Cazoo’s sports sponsorships in mainland Europe, including deals with a handful of football clubs, after the British online car retailer said it was “reviewing” its b…
Football
Sponsorship & Marketing

Newly promoted Ligue 1 club Auxerre has renewed its sponsorships with five brands that supported the club in French football’s second flight.
Football
Sponsorship & Marketing

The Sportfive agency has brokered sponsorship deals with a trio of French Ligue 1 clubs ahead of the new season which kicks off this weekend
Football
Sponsorship & Marketing

Paris Saint-Germain has signed up online betting platform 1xBet as a regional sponsor in Africa and Asia for the next three seasons
Football
Media

DAZN has acquired exclusive streaming rights in Japan for French Ligue 1 football in a deal covering at least the 2022-23 season
Football
Sponsorship & Marketing

Sports betting brand Zebet has signed as the front-of-shorts sponsor of French Ligue 1 club Nantes for the next three seasons, from 2022-23 to 2024-25
Football
Media

French telco SFR will launch a new subscription package combining its RMC Sport pay-television channels with the Ligue 1 domestic football offering provided by the streaming service Amazon Prime Video
Football
Sponsorship & Marketing

Betting operator VBet France has signed a three-season shorts sponsorship agreement with French Ligue 1 outfit OGC Nice until 2025
Football
Sponsorship & Marketing

The Sportfive agency has brokered a new, back-of-shirt deal between Ligue 1 outfit Racing Club de Lens and the Randstad Group, starting this season, as well as relegated Saint-Étienne’s continued association wi…
Football
Sponsorship & Marketing

Hotel group Accor has extended its association with Paris Saint-Germain for a further four years to promote its lifestyle loyalty programme – ALL-Accor Live Limitless.
Football
Sponsorship & Marketing

State-owned carrier Qatar Airways has become the new official shirt sponsor of Paris Saint-Germain in what is believed to be a three-year deal from 2022-23 to 2024-25
Football
Sponsorship & Marketing

French Ligue 1 club RC Strasbourg has signed up waterproofing sector company Soprema as the naming rights partner to the club’s new training centre.
Football
Sponsorship & Marketing

Online sports betting company VBet has extended its sponsorship of French Ligue 1 club AS Monaco for three more years, from 2022-23 to 2024-25
Football
Sponsorship & Marketing

French Ligue 1 club Paris Saint-Germain experienced a 13 per cent increase in sponsorship revenue in the 2021-22 season, thanks largely to the presence of Lionel Messi in the championship-winning team