French Ligue 1
Sportfive brokers Lyon-OOGarden and McDonald’s deals, PSG signs supplier agreement
Online garden products company OOGarden has acquired back-of-shirt sponsorship rights at French Ligue 1 club Olympic Lyonnais
Messi inspires major uplift in PSG’s premium tier with Crypto.com deal
The ‘Messi effect’ has kicked in at Paris Saint-Germain with cryptocurrency exchange Crypto.com
Dior replaces Hugo Boss at PSG in sponsorship rights fee upgrade
Fashion house Dior has signed a two-season sponsorship with French Ligue 1 club Paris Saint-Germain, replacing Hugo Boss as the main fashion supplier for the club
Messi’s PSG debut sets Spanish viewing records
Lionel Messi’s long-awaited debut for Paris Saint-Germain on Sunday became the most-watched French league match in Spanish viewing history.
Viacom 18 continues sports push with Ligue 1 rights
Rising sports broadcaster Viacom 18 has secured rights in India for French Ligue 1 football
VTV Cab secures Ligue 1 rights in Vietnam in three-year deal
VTV Cab, the pay-television arm of Vietnamese state broadcaster VTV, has acquired rights to French football’s Ligue 1 from 2021-22 to 2023-24.
Ligue 1 blackout over in Spain with free-to-air coverage of Messi debut
Fans in Spain will be able to watch live action from France’s Ligue 1 once again after a broadcast rights agreement was struck and details of free-to-air coverage for this weekend’s action were announced.
Blue Sport retains Ligue 1 in international football offering
Swiss pay-television broadcaster Blue Sport has agreed a three-season extension to its rights deal for Ligue 1, the top division of French club football
Migu acquires French Ligue 1 streaming rights
China Mobile Migu has acquired streaming rights in China for French Ligue 1 football in a three-year deal, from 2021-22 to 2023-24
Dan Gaunt | Monetising Messi: It’s all about the (fan) base
Dan Gaunt, general manager of dedicated sponsorship valuation agency Turnstile, explains why PSG’s signing of Lionel Messi will pay the club back more through the acquisition of new fans than short-term commercial gains.
PSG claims first with part of Messi signing-on fee paid in Socios fan tokens
French Ligue 1 football club Paris Saint-Germain has revealed that its capture of Argentinian superstar Lionel Messi represented the first player signing who has had part of his welcome package paid in…
Playbetr lucks out with pre-Messi PSG sponsorship deal
Latin American online betting operator Playbetr has enjoyed a slice of good fortune by signing up as a regional sponsor of Paris Saint-Germain just before Argentinian superstar Lionel Messi joined the…
Romania’s Digi Sport ensures three more seasons of Ligue 1
Romanian pay-television broadcaster Digi Sport has retained its rights to French football’s Ligue 1 until the end of the 2023-24 season.
LFP granted interim order over rights payment but beIN remains protected
France’s Professional Football League (LFP) has been successful in being granted an interim order against beIN Sports over the payment of broadcast rights to Ligue 1, although the pay-television broadcaster r…
HotForex renewal adds momentum to PSG’s pre-season sponsorship drive
Global multi-asset broker HotForex has renewed its sponsorship agreement with Ligue 1 club Paris Saint-Germain ahead of the 2021-22 season
Winamax adds main shirt rights at Bordeaux to Ligue 1 club portfolio
French Ligue 1 club Girondins de Bordeaux has named betting operator Winamax as the club’s new main shirt sponsor for the next three seasons, from 2021-22 to 2023-24.
LFP joins beIN in case against Canal Plus
France’s Professional Football League (LFP) was this afternoon preparing to join pay-television broadcaster beIN Sports’ legal action against Canal Plus as the league body changes tack in its bid to pro…