French Ligue 1
Ligue 1 international rights tender set for next month
France’s Professional Football League (LFP) is set to go to market with its international rights at the start of next month, affording it time to meet with interested broadcasters and agencies at next m…
LFP outlines five-year rights offering with bullish reserve prices
Details of the domestic invitation to tender for French football’s top two divisions were unveiled today (Tuesday) with league authorities hoping new five-year contract lengths and match scheduling can a…
AS Monaco leverages virtual advertising to strike 6686 deal
AS Monaco will use virtual advertising to activate a three-year sponsorship deal with betting firm 6686 covering the Asia region
CMA CGM Group announced as Marseille main sponsor
French logistics solutions company CMA CGM Group has announced its role as the front-of-shirt sponsor at Ligue 1 club Olympique de Marseille.
ISG, TGI to introduce Supponor-based virtual advertising in Ligue 1
Virtual advertising will be available in Ligue 1 from the start of the 2023-24 season after the LFP Media division of France’s Professional Football League (LFP) signed an agreement with ISG, the specialist v…
Date set for Ligue 1 domestic rights tender
The domestic broadcast rights auction for French football’s Ligue 1 from 2024-25 onwards is to launch on September 12 after the date was approved today (Wednesday).
Monaco signs up Rarecubes for digital push
Ligue 1 club AS Monaco has agreed a deal with Swiss Web3 consulting agency Rarecubes to “push the boundaries” of the digital fan experience.
LFP brings in rEvolution to boost Ligue 1 US presence
France's Professional Football League (LFP) has engaged the rEvolution agency to aid its efforts to expand Ligue 1’s presence in the US market.
PSG extends Visit Rwanda sponsorship
Paris Saint-Germain (PSG) has announced a two-year extension of the club's sponsorship agreement with country tourism board Visit Rwanda
LFP Media names Dumois as chief transformation officer
France’s Professional Football League (LFP) has made Jérôme Dumois of players’ body the Union Nationale des Footballeurs Professionels (UNFP) the latest hire to its new LFP Media division.
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FFF buoyed by results of Ligue 1 referee microphone trial
The French Football Federation (FFF) has hailed the successful experiment of equipping the referee with a microphone for Friday’s Ligue 1 game between Olympique Lyonnais and Nantes.
Mojabet named as Marseille’s African betting partner
French Ligue 1 club Olympique de Marseille has announced a six-year regional sponsorship for Africa with betting operator Mojabet
Swiss watch brand Purnell strikes three-year PSG deal
French Ligue 1 club Paris Saint-Germain and Swiss watchmaker Purnell have signed a three-year sponsorship making Purnell the club’s official timekeeper.
Eurosport moves for Ligue 1 rights in Spain
France’s Ligue 1 has a permanent home in the Spanish broadcast market once again after Eurosport acquired exclusive rights to all matches during the remainder of the 2022-23 season and the whole of the 2…
Sportfive to remain as Lens’ commercial agency
French Ligue 1 club RC Lens has retained Sportfive as its exclusive commercial agency, extending a relationship that began in 2008
Nexans upgrades to shirt branding position at RC Lens
French cable systems and services company Nexans has extended and strengthened its sponsorship of French Ligue 1 outfit Racing Club de Lens
Paris mayor rejects Parc des Princes sale to PSG
The war of words between the City of Paris and Paris Saint-Germain (PSG) over the future of Parc des Princes stadium has escalated further after mayor Anne Hidalgo said she will not consider selling the…
Melero and Armstrong move up in PSG executive reshuffle
Ligue 1 club Paris Saint-Germain has reshuffled its executive positions in the wake of former deputy chief executive Jean-Claude Blanc’s departure to head up the sports division of global chemicals company I…