French Ligue 1
French real estate company Capifrance has made its first move into the sports sponsorship market by agreeing a deal with the Ligue de Football Professionnel (LFP)
French Ligue 1 club Lille OSC has agreed a deal for local shopping centre Aushopping V2 to become its sleeve sponsor
Romanian pay-television broadcaster Orange Sport has added English Premier League, German Bundesliga and French Ligue 1 coverage to its European football output
Ligue 1 football club Paris Saint-Germain (PSG) is considering leaving its long-time home, Parc des Princes, with a move to Stade de France one of the options on the table as the Qatar-owned outfit also…
The proposed takeover of French Ligue 1 club Olympique Lyonnais by Eagle Football, a company owned by US investor John Textor, has been delayed again as the American seeks to complete proof of financing
France's Professional Football League (LFP) has announced a new sponsorship with Swiss watchmaker Oris
TGI Sport, the Bruin Capital and Quadrant Private Equity-backed media and marketing agency, has enhanced its relationship with AS Monaco by becoming the official LED supplier to the Ligue 1 football club
French football club Lille OSC has signed up French jeans maker Teddy Smith as an official partner and back-of-shirt sponsor for the next three seasons
TF1, the French commercial broadcaster, has renewed an agreement with Amazon Prime Video for sublicensed short highlights to French football’s Ligue 1.
Swedish workwear manufacturer Blåkläder has signed as the back-of-shorts sponsors for French Ligue 1 club Lille OSC in a three-season deal.
Renewed doubts have been raised over Cazoo’s sports sponsorships in mainland Europe, including deals with a handful of football clubs, after the British online car retailer said it was “reviewing” its b…
Newly promoted Ligue 1 club Auxerre has renewed its sponsorships with five brands that supported the club in French football’s second flight.
The Sportfive agency has brokered sponsorship deals with a trio of French Ligue 1 clubs ahead of the new season which kicks off this weekend
Paris Saint-Germain has signed up online betting platform 1xBet as a regional sponsor in Africa and Asia for the next three seasons
DAZN has acquired exclusive streaming rights in Japan for French Ligue 1 football in a deal covering at least the 2022-23 season
Sports betting brand Zebet has signed as the front-of-shorts sponsor of French Ligue 1 club Nantes for the next three seasons, from 2022-23 to 2024-25
French telco SFR will launch a new subscription package combining its RMC Sport pay-television channels with the Ligue 1 domestic football offering provided by the streaming service Amazon Prime Video