French Ligue 1
Melero and Armstrong move up in PSG executive reshuffle
Ligue 1 club Paris Saint-Germain has reshuffled its executive positions in the wake of former deputy chief executive Jean-Claude Blanc’s departure to head up the sports division of global chemicals company I…
Capifrance enters sports sponsorship with LFP
French real estate company Capifrance has made its first move into the sports sponsorship market by agreeing a deal with the Ligue de Football Professionnel (LFP)
Geekvape extends Paris Saint-Germain sponsorship
French Ligue 1 club Paris Saint-Germain has extended its sponsorship agreement with vaping brand Geekvape from the start of this year
Lille signs Aushopping V2 as sleeve sponsor
French Ligue 1 club Lille OSC has agreed a deal for local shopping centre Aushopping V2 to become its sleeve sponsor
Orange adds Premier League, Bundesliga and Ligue 1 coverage in Romania
Romanian pay-television broadcaster Orange Sport has added English Premier League, German Bundesliga and French Ligue 1 coverage to its European football output
PSG weighing up departure from Parc des Princes
Ligue 1 football club Paris Saint-Germain (PSG) is considering leaving its long-time home, Parc des Princes, with a move to Stade de France one of the options on the table as the Qatar-owned outfit also…
Textor’s Lyon takeover postponed again
The proposed takeover of French Ligue 1 club Olympique Lyonnais by Eagle Football, a company owned by US investor John Textor, has been delayed again as the American seeks to complete proof of financing
LFP signs Oris as new timing sponsor in three-year deal
France's Professional Football League (LFP) has announced a new sponsorship with Swiss watchmaker Oris
Monaco takes TGI Sport’s PADS technology into Ligue 1
TGI Sport, the Bruin Capital and Quadrant Private Equity-backed media and marketing agency, has enhanced its relationship with AS Monaco by becoming the official LED supplier to the Ligue 1 football club
Teddy Smith ties up back-of-shirt rights at Lille
French football club Lille OSC has signed up French jeans maker Teddy Smith as an official partner and back-of-shirt sponsor for the next three seasons
TF1 renews Ligue 1 highlights sublicensing deal with Amazon
TF1, the French commercial broadcaster, has renewed an agreement with Amazon Prime Video for sublicensed short highlights to French football’s Ligue 1.
Sportfive supports Blåkläder in Lille back-of-shorts deal
Swedish workwear manufacturer Blåkläder has signed as the back-of-shorts sponsors for French Ligue 1 club Lille OSC in a three-season deal.
Doubts raised over Cazoo sponsorships amid European business review
Renewed doubts have been raised over Cazoo’s sports sponsorships in mainland Europe, including deals with a handful of football clubs, after the British online car retailer said it was “reviewing” its b…
Sportfive brokers Auxerre and Lille deals
Newly promoted Ligue 1 club Auxerre has renewed its sponsorships with five brands that supported the club in French football’s second flight.
Sportfive brokers deals for Lille, Reims and Lyon ahead of new season
The Sportfive agency has brokered sponsorship deals with a trio of French Ligue 1 clubs ahead of the new season which kicks off this weekend
1xBet adds PSG regional deal to football portfolio
Paris Saint-Germain has signed up online betting platform 1xBet as a regional sponsor in Africa and Asia for the next three seasons
DAZN acquires French Ligue 1 rights in Japan
DAZN has acquired exclusive streaming rights in Japan for French Ligue 1 football in a deal covering at least the 2022-23 season
Zebet signs as Nantes shorts sponsor in Infront-brokered deal
Sports betting brand Zebet has signed as the front-of-shorts sponsor of French Ligue 1 club Nantes for the next three seasons, from 2022-23 to 2024-25