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Sportfive awarded commercial role to develop Flamengo’s international following

Filipe Luís (C) of Flamengo celebrates with teammates after scoring during a match against Vasco da Gama as part of Campeonato Carioca 2022 (by Buda Mendes/Getty Images)

Campeonato Brasileiro Série A club Flamengo has appointed the Sportfive agency to expand its global market presence, with a focus on the US in particular.

As part of the comprehensive internationalisation agreement announced today (Tuesday), Sportfive will provide services including the development of the Rio de Janeiro club’s international strategy, English-language digital audience development, asset development and commercial sales services, along with experiential and live events production.

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