Campeonato Brasileiro Serie A

Football
Sponsorship & Marketing

Brazilian cash and carry operator Assaí Atacadista has agreed a one-season extension to its title sponsorship of Campeonato Brasileiro Série A, while sports betting operator Betano has become the new t…
Football
Media

Commercial broadcaster Band, Globo-owned pay-television broadcaster SporTV and Globo's PPV platform Premiere will all share coverage of the Brazil's second-tier football league, Série B, for at least …
Football
Sponsorship & Marketing

Fortaleza has agreed a record shirt sponsorship deal with Greek bookmaker Novibet, while fellow Campeonato Brasileiro Série A club Corinthians has signed shorts sponsorship deals with Lukma and UniCesumar.
Football
Sponsorship & Marketing

Sports betting company EstrelaBet has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Internacional.
Football
Media

Multi-sport broadcaster Sportitalia has acquired exclusive free-to-air rights in Italy to the Brasileirão, Brazil’s top-tier football league.
Football
Finance & Law

Liga Forte Futebol (LFF), one of two organisations seeking to create a new league system for Brazilian club football, has sealed an investment agreement with domestic venture capital group Life Capital…
Football
Sponsorship & Marketing

Online betting company Betfair has agreed a two-year deal to become the new main sponsor of Cruzeiro, as the Belo Horizonte club prepares to return to Campeonato Brasileiro Série A, the top tier of Brazilian …
Football
Media

1190 Sports, the agency selling international broadcast rights to Brazil’s top two football leagues, has entered into a partnership with Brazilian broadcast production and distribution company LiveSports t…
Football
Sponsorship & Marketing

Atlético-MG has extended its shirt sponsorship deal with steel firm Gerdau, while fellow Campeonato Brasileiro Série A club, Goiás, has hailed a record agreement with betting platform Esportes da Sorte.
Football
Finance & Law

Libra, one of two collectives of Campeonato Brasileiro Série A and Série B teams seeking to drive plans for a new Brazilian football league system, has recommended Mubadala Capital as its preferred financial b…
Football
Media

Global media platform OneFootball has reached an agreement with Sportitalia to offer live coverage in Italy of the Primavera Campeonato 1, plus the top-tier leagues in Argentina and Brazil
Football
Media

Chinese streaming platform K-Ball has acquired live rights to the Campeonato Brasileiro Série A.
Football
Sponsorship & Marketing

Brazilian top-flight football club Corinthians has signed a sponsorship deal with vehicle protection company Gol Plus with the focus on assets connected to the pre-match warm-up
Football
Sponsorship & Marketing

Campeonato Brasileiro Série A football club Athletico Paranaense has agreed a new shirt sponsorship deal with Swedish online gambling company Betsson.
Football
Governance

A group of 25 Campeonato Brasileiro Série A and Série B teams have formed a new organisation designed to drive forward talks on the future direction of club football in Brazil.
Football
Sponsorship & Marketing

Sports betting company EstrelaBet has agreed shirt sponsorship deals with Campeonato Brasileiro Série A football clubs Athletico Paranaense and Internacional, while Atlético Mineiro has signed a long-term con…
Football
Sponsorship & Marketing

Brazilian Série A club Fluminense and Liga Portugal outfit Benfica have signed agreements to launch fan tokens on Socios.com.