Campeonato Brasileiro Serie A
ESPN Brasil set to retain Serie A rights
Pay-television broadcaster ESPN Brasil is poised to retain rights to Italy’s Serie A in a three-season agreement running from 2024-25 to 2026-27.
Corinthians weighs three bids for media rights as Brax joins race
Campeonato Brasileiro Série A club Corinthians now has three offers on the table for its broadcast rights, after the Brax Sports Assets agency made a proposal worth a basic R$240m (€44.2m/$48.2m) per year.
Libra accepts five-year Globo rights proposal, LFU talks continue
Libra has stolen a march on Liga Forte União (LFU) by signing a letter of intent with media giant Globo over a five-year domestic rights deal, albeit talks between the two rival collectives in Brazilian …
Superbet replaces Sportsbet.io on São Paulo shirtfront
São Paulo FC has named online bookmaker Superbet – a newcomer to the Brazilian market – as the club’s new master sponsor on a three-year deal from 2024 to 2026.
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Rival Brazilian groups join forces against proposed betting sponsorship ban
Some of Brazil’s biggest football clubs have registered their "enormous concern" at government proposals to ban betting operator sponsorships in football.
Penalty becomes Brazilian leagues and cup sponsor in Brax-brokered deal
Brazilian sporting goods company Penalty has signed as an official sponsor of next year’s Brazilian Série A and Série B championships and the Copa do Brasil in a deal brokered by Brax Sports Assets.
1190 Sports seals new Brasileiro Série A rights deals in France, Spain
South American sports marketing agency 1190 Sports has further widened the international presence of Campeonato Brasileiro Série A, the top division of Brazilian club football, by agreeing distribution deals in France and Spain with DAZN and LaLiga, respectively.
Assaí extends Campeonato Brasileiro Série A title sponsorship, Betano backs Série B
Brazilian cash and carry operator Assaí Atacadista has agreed a one-season extension to its title sponsorship of Campeonato Brasileiro Série A, while sports betting operator Betano has become the new t…
Band, Globo close Brazilian Série B deals from 2023 onward
Commercial broadcaster Band, Globo-owned pay-television broadcaster SporTV and Globo's PPV platform Premiere will all share coverage of the Brazil's second-tier football league, Série B, for at least …
Novibet deal sets record for Fortaleza, Corinthians adds shorts sponsors
Fortaleza has agreed a record shirt sponsorship deal with Greek bookmaker Novibet, while fellow Campeonato Brasileiro Série A club Corinthians has signed shorts sponsorship deals with Lukma and UniCesumar.
EstrelaBet extends commitment to Internacional
Sports betting company EstrelaBet has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Internacional.
Sportitalia acquires exclusive Brasileirão free-to-air rights
Multi-sport broadcaster Sportitalia has acquired exclusive free-to-air rights in Italy to the Brasileirão, Brazil’s top-tier football league.
Liga Forte Futebol secures Life Capital, Serengeti as investors
Liga Forte Futebol (LFF), one of two organisations seeking to create a new league system for Brazilian club football, has sealed an investment agreement with domestic venture capital group Life Capital…
Betting sector’s Brazilian football push continues with Betfair-Cruzeiro sponsorship
Online betting company Betfair has agreed a two-year deal to become the new main sponsor of Cruzeiro, as the Belo Horizonte club prepares to return to Campeonato Brasileiro Série A, the top tier of Brazilian …
1190 Sports, LiveSports partner to bring Brasileirão to Angola
1190 Sports, the agency selling international broadcast rights to Brazil’s top two football leagues, has entered into a partnership with Brazilian broadcast production and distribution company LiveSports t…
Atlético-MG extends with shirt sponsor, Goiás claims record deal
Atlético-MG has extended its shirt sponsorship deal with steel firm Gerdau, while fellow Campeonato Brasileiro Série A club, Goiás, has hailed a record agreement with betting platform Esportes da Sorte.
Mubadala Capital ‘selected’ as financial backer for Brazilian football’s Libra body
Libra, one of two collectives of Campeonato Brasileiro Série A and Série B teams seeking to drive plans for a new Brazilian football league system, has recommended Mubadala Capital as its preferred financial b…
OneFootball adds Primavera championship, South American leagues in Sportitalia deal
Global media platform OneFootball has reached an agreement with Sportitalia to offer live coverage in Italy of the Primavera Campeonato 1, plus the top-tier leagues in Argentina and Brazil