Campeonato Brasileiro Serie A
Brazil’s Série A to enjoy live coverage in China on K-Ball
Chinese streaming platform K-Ball has acquired live rights to the Campeonato Brasileiro Série A.
Corinthians and Gol Plus launch ‘master warm-up’ sponsorship
Brazilian top-flight football club Corinthians has signed a sponsorship deal with vehicle protection company Gol Plus with the focus on assets connected to the pre-match warm-up
Athletico-PR returns to sports betting marketplace with Betsson sponsorship
Campeonato Brasileiro Série A football club Athletico Paranaense has agreed a new shirt sponsorship deal with Swedish online gambling company Betsson.
Brazilian clubs form rival body to put their case on future revenue shares
A group of 25 Campeonato Brasileiro Série A and Série B teams have formed a new organisation designed to drive forward talks on the future direction of club football in Brazil.
EstrelaBet signs shirt sponsorship deals with Athletico Paranaense and Internacional
Sports betting company EstrelaBet has agreed shirt sponsorship deals with Campeonato Brasileiro Série A football clubs Athletico Paranaense and Internacional, while Atlético Mineiro has signed a long-term con…
Fluminense and Benfica sign with Socios
Brazilian Série A club Fluminense and Liga Portugal outfit Benfica have signed agreements to launch fan tokens on Socios.com.
M Plus acquires Brasileiro Série A rights in Hong Kong and Macau
Macau-based sports streaming platform M Plus has acquired rights for Brasileiro Série A football in its home territory and Hong Kong in a deal with the 1190 Sports agency.
OneFootball to offer Brazilian club competition clips through Globo deal
Media platform OneFootball has furthered its commitment to Brazilian club football by agreeing a deal with media group Globo to provide highlights from Campeonato Brasileirão Série A and Série B, along wi…
Galera.bet and GiroAgro sponsor Campeonato Brasileiro
Brazilian betting operator Galera.bet has signed a three-year deal as a master sponsor of the Campeonato Brasileiro, Brazil’s top-tier football league.
Campeonato Brasileiro Série A heavyweights form ‘Libra’ group
A group of eight Campeonato Brasileiro Série A and Série B clubs have endorsed the formation of ‘Libra’, a new body proposed to represent the 40 teams competing in the top two tiers of domestic football and o…
Brazilian Football Confederation looks to terminate Sport Promotion deal
The Brazilian Football Confederation (CBF) has filed a request to terminate a contract with the Sport Promotion agency for the rights to market perimeter board advertising across Campeonato Brasileiro…
OneFootball to provide global footprint for Campeonato Brasileiro Série A
Media platform OneFootball has agreed a distribution deal to bring live Campeonato Brasileiro Série A football matches to its global user-base.
Brazilian clubs break from Sport Promotion deal to sign with Brax
A group of 12 Campeonato Brasileiro Serie A clubs have agreed to a perimeter advertising board deal with Brax Sports Assets, quitting an existing contract with the Sport Promotion agency
Atlético Mineiro and Santos leverage gambling category in front-of-shirt deals
Brazilian football club Atlético Mineiro has signed a renewal to its sponsorship contract with gambling platform Betano.
Tebas and prospective investors present Brazilian clubs with collective rights plan
Javier Tebas, the president of Spain’s LaLiga, has met with executives from clubs in the Brasileiro Campeonato Série A and Série B to discuss a new collective rights model and investment strategies for…
Sportfive awarded commercial role to develop Flamengo’s international following
Campeonato Brasileiro Série A club Flamengo has appointed the Sportfive agency to expand its global market presence, with a focus on the US in particular.
Secondary Brazilian Série A sides launch clubs body to drive reform talks
A group of 10 Campeonato Brasileiro Série A teams have united to form a new organisation designed to ensure they have a greater say in reform plans being discussed for club football in Brazil.
New Botafogo owner Textor to axe ‘several’ sponsorship deals
American technology entrepreneur John Textor, the incoming major shareholder at Rio de Janieiro-based football club Botafogo, is ready to terminate several of the club’s sponsorship agreements because t…