Brazil

Amid interest from several rivals, Puma has extended its kit supplier agreement with Campeonato Brasileiro Série A club Palmeiras.

CazéTV has made the Uefa Women’s Euro 2025 its latest acquisition after exclusivity for 25 matches at Euro 2024 delivered strong engagement across multiple platforms in Brazil.

The National Football League's decision to take a regular-season game to Brazil for the first time has resulted in a new media deal in the country targeting a younger audience, the streaming platform CazéTV.

France’s Ligue 1 will have a new broadcaster in Brazil next season after fast-growing streamer CazéTV acquired rights in an exclusive three-year deal.

DAZN will distribute Tennis TV, ATP Media’s direct-to-consumer service, across Latin America, Brazil and the Caribbean in its latest move in the third-party channels business.

Mubadala Capital has acquired what will be the sailing series' first South American team as the investor continues to target the Brazilian sports industry.

Brazilian football giants Corinthians is said to be closing in on an agreement to join the Liga Forte União (LFU) collective, in what would represent a major financial blow to the rival Libra body.

Just six months after announcing a record shirt sponsorship deal with Corinthians, online betting company VaideBet has ended the agreement amid an ongoing anti-corruption investigation involving the Brazilian football club.

Infront has begun selling international broadcast and betting rights to the Campeonato Brasileiro Série A after striking one-year deals with the Liga Forte Uniao (LFU) and Libra blocs of clubs, SportBusiness understands.

The Fifa Women's World Cup is heading to South America for the first time in 2027, after Brazil today (Friday) defeated a joint proposal from Belgium, Netherlands and Germany.

Pressure continues to mount on controversial multi-club ownership group 777 Partners, after the US investment fund temporarily lost control of Brazil's Vasco da Gama and Belgium's Standard Liège.

Vasco da Gama has landed the biggest sponsorship deal in its history, selling its front-of-shirt inventory to Betfair, as the battle for market share among betting brands in Brazil escalates

Rio de Janeiro football giants come out on top in a tender process involving Série A rival Vasco da Gama for a 20-year contract to operate the historic stadium.

A contract extended through to the end of 2029 will see Flamengo entitled to an increased minimum guarantee of R$74m (€13.3m/$14.2m) per year.

LiveMode has taken on strategic investment from US growth equity firm General Atlantic and Brazilian financial services company XP Investimentos, backers of one of two groups bidding to control commercial operations in Brazilian football.

The Brasileirão Série B 2024 kicked off with all matches shown live over the weekend, after a late completion of the broadcast picture in the country.

LiveMode has been renewed as Fifa’s exclusive media rights sales agent in Brazil for the men’s World Cup, providing the agency with a far more attractive package of rights for the 2026 tournament than it sold in 2022.

A broadcast rights deal between Brazil's biggest football clubs and Globo is reported to contain clauses that limit the amount the broadcaster can pay for the rights of other clubs - a stipulation that would preserve the financial status quo in Brazilian football.