The recently-agreed tie-up between Germany’s Bundesliga and Amazon Web Services, the retail giant’s cloud computing subsidiary, could lead to archive highlights created specifically for different rights-holding bro…
Our latest on Covid-19
Portuguese football facing losses of €266m, warns of ‘collapse’ if league is suspended
Sónia Carneiro, executive director of Liga Portugal, has warned that the teams in the top two divisions of Portuguese league football are facing collective losses of over €250m ($304m) for the 2020-21 se…
NFL caps Super Bowl LV attendance at 22,000 fans
Super Bowl LV at Tampa's Raymond James Stadium on February 7 will officially have a capacity of 22,000 fans including 14,500 ticket buyers and 7,500 vaccinated health care workers who will be guests of…
Liverpool’s Expedia deal meets club’s key criteria and delivers fee uplift
After the Covid-19 pandemic scuppered a deal agreed in principle earlier this year, Liverpool entered the 2020-21 Premier League without a sleeve sponsor but interest from Expedia has helped deliver the…
AC Milan broadens AIM Sport deal to incorporate digital overlay
Italian Serie A club AC Milan has expanded its association with technology company AIM Sport to utilise digital overlay technology at its San Siro stadium
Rangers becomes latest club to sign individual Cadbury deal
Scottish Premiership club Rangers has continued to add to its sponsorship portfolio, signing deals with Mondelēz International-owned chocolate brand Cadbury and Glasgow Airport.
Axi connects with City’s ‘growth and innovation’ agenda under global deal
Australian trading platform Axi ended a one-year search for a Premier League club to sponsor when it signed as the ‘Official Online Trading Partner’ of Manchester City in late September.