RMC Sport, the French subscription broadcaster owned by telco Altice, has signed a new rights deal for mixed martial arts’ Ultimate Fighting Championship in the wake of the lifting of the MMA broadcast b…
UFC hails major breakthrough as New York poised to end MMA ban
The Ultimate Fighting Championship (UFC) has hailed a key breakthrough for its future development after New York’s Assembly voted in favour of legalising mixed martial arts (MMA), clearing the way for events to be held in the state later this year.
UFC leans in to CBD sponsorship with Love Hemp
The Ultimate Fighting Championship (UFC) has signed up cannabidiol (CBD) and Hemp product specialists Love Hemp as a global sponsor.
The five-year, multi-million dollar deal will run from June 1 2021
UFC signs up crypto casino Stake to new sponsorship category
The Ultimate Fighting Championship has secured a sponsorship deal with crypto casino and sportsbook company Stake.com in its first official betting partner deal in Latin America and Asia
UFC, DraftKings strike wide-ranging sports betting partnership
The Ultimate Fighting Championship has secured a wide-ranging partnership with DraftKings, which has been designated the mixed martial arts promotion's first-ever official sportsbook and daily fantasy…