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PFL brings in Legends as e-commerce provider

The Professional Fighters League has secured a deal with Legends Global Merchandise to become the mixed martial arts promotion's exclusive e-commerce provider.

Under the multiyear agreement, LGM will operate the league’s online shopping experience and create an assortment of officially licensed products for all consumer segments, including shirts, sweatshirts, hats, hardlines, and memorabilia. Earlier this year, Legends made a strategic investment in the PFL.

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