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NHL unveils sponsorship activations for 2023 Winter Classic fan fest

The National Hockey League has unveiled its sponsorship activations for the 2023 Discover NHL Winter Classic fan fest, which is accompanying the outdoor tentpole event between the Boston Bruins and Pittsburgh Penguins at Fenway Park on January 2, 2023.

Fenway Park is the home venue of Major League Baseball’s Boston Red Rox. The team's parent company Fenway Sports Group also owns the Penguins.

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