Muguruza signs endorsement deal with Evian

Spanish tennis star Garbiñe Muguruza has signed an endorsement deal with mineral water brand Evian.

Muguruza will now become an ambassador for Evian and feature in upcoming marketing campaigns.

The 24 year-old has similar partnerships in place with Adidas, Rolex, Babolat, Maui Jim and Caser.

“I am very happy to be able to associate myself with a brand of natural mineral water with such a strong personality,” Muguruza said, according to Spanish newspaper AS.

“Hydration in both my training sessions and games is an essential element for my performance and recovery. Evian is the water that always accompanies me and I love to associate with them.”

Danone-owned Evian already has a strong affiliation with tennis, serving as an official partner of the Wimbledon Championships since 2008. Evian’s current deal, which designates the brand as the official bottled water supplier of the tournament, runs through to 2022.

Muguruza won the ladies singles event at Wimbledon last year.

Patricia Oliva, global vice-president of marketing at Evian, added: “Garbiñe is the natural choice to add to our current list of young ambassadors, and like Evian, she embodies style and healthy living, and symbolises the playful nature of our campaign.”

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