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Kerber signs SAP endorsement deal

German tennis star Angelique Kerber has been named as a brand ambassador of software company SAP.

The firm has been a partner of the Women’s Tennis Association since August 2013 and has used its relationship with the body to develop innovative technologies and apps to drive fan engagement.

Kerber, the current world No.1, and her coach Torben Beltz have been using and providing feedback on the SAP Tennis Analytics for Coaches program for several years.

“I look at the SAP app to see how the opponent is serving, how she’s placing the ball, and what she’s doing at crucial times,” said Beltz. “We try to focus on that to get Angie ready for the match.”

Kerber said: “We sit down together before the match to discuss the tactics against the next opponent. He’s able to explain with the technology where I can have more chances to go for it, and see how my opponents have been playing their matches that week.”

Kerber became world No.1 in August 2016 and last year won the Australian Open and US Open grand slam titles, while also making the Wimbledon Final. The 29-year-old has 10 WTA titles to her name.

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