HomeNewsSponsorship & MarketingMotorsportGlobal

McLaren Racing marks latest motorsport move for Salesforce

Credit: McLaren Racing

McLaren Racing has signed up customer relationship management company Salesforce to its sponsorship portfolio.

The multi-year deal makes Salesforce an official partner of the Formula 1 team and will see the company’s Customer 360 product suite integrated across the McLaren Racing eco-system.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here