Matchroom forms new division to develop sports portfolio

UK sports promotional company Matchroom Sport has launched a new division as it seeks to further diversify its portfolio.

Matchroom Multi Sport will be responsible for major events across eight different sports. These will include pool’s Mosconi Cup, its tenpin bowling counterpart the Weber Cup and fishing’s Fish‘O’Mania, as well as new events such as netball’s Fast5 All-Stars Championship and basketball’s All-Stars Championship.

Matchroom Multi Sport will also promote the Champion of Champions and Championship League Snooker, two events in the sport that began the Matchroom story in the 1980s. In addition, the World Championship of Ping Pong will come under the new division’s banner, along with the World Pool Masters and World Cup of Pool.

Alongside its current sporting properties, Matchroom Multi Sport will continue to explore new sports and tournaments, with a goal of improving the respective sports across all levels from grassroots to upwards by extending the reach of elite-level competition.

Emily Frazer (events director), Luke Riches (commercial director) and Nick Teale (media director) will head up the new division with a brief of investing in sport that attracts a committed and passionate player and fan base.

Matchroom Sport chairman Barry Hearn (pictured) said: “For over 30 years Matchroom Sport have been the major players across a wide-range of sports. The formation of Matchroom Multi Sport reinforces our goals of increasing reach and participation in a significant number of sports. Sitting alongside Matchroom Boxing, PDC, World Snooker and the PGA EuroPro Tour, Matchroom Multi Sport contributes to eight of the 11 sports currently promoted by Matchroom.

“But we don’t intend to stop there. We are driven by success and this year already we have added gymnastics, netball and basketball to our ever-expanding portfolio. We are forever searching for new sporting events where we can improve opportunities for players and world class entertainment for fans.”