The Laver Cup tennis tournament has today (Friday) announced an agreement with the Association of Tennis Professionals (ATP) to make the event an official part of the annual ATP Tour calendar.
The men’s team event debuted in 2017 in the Czech capital of Prague and last year was held in the US city of Chicago. The event, which is contested by representative teams from Europe and the rest of the world, will this year be held in Geneva, Switzerland from September 20-22.
Its agreement with the ATP will grant the Laver Cup access to ATP services such as marketing and social media, as well as operational personnel such as officials and physios.
The Laver Cup, named after Australian tennis legend Rod Laver, is a joint initiative between Roger Federer’s management company Team8, Tennis Australia, the United States Tennis Association and businessman Jorge Paulo Lemann.
Tony Godsick, president and chief executive of Team8, said: “It has always been our hope to build the Laver Cup in partnership with the tennis world, and certification by the ATP after only two editions is an overwhelming validation of our vision.
“We created the Laver Cup to celebrate the greats of the game – past, present and future – and grow interest in our great sport of tennis. Partnering with the ATP positions us to continue to achieve that mission and reach even greater audiences.”
As well as Federer, the Laver Cup has featured high-profile names such as Novak Djokovic and Rafael Nadal. Björn Borg and John McEnroe have captained Team Europe and Team World at the first two editions of the event.
