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Lagardère Sports adds sponsor to Solary esports team’s portfolio

French esports team Solary has added interactive platform ObjectifCode as a sponsor in a deal brokered by Lagardère Sports France, an arm of the international sports marketing agency.

The agreement will incorporate branding on Solary’s team shirt.

The brand, which provides digital registrations for France’s driving theory examination, will also be afforded digital activation. This will include visibility across the live streaming of two tournaments in which players will compete in the racing video game Trackmania. These will be broadcast on the team’s WebTV network.

The assets will also extend to a competition across ObjectifCode’s social networks which will offer the chance to participate in events involving members of the Solary esports team.

The organisation’s sponsorship portfolio also includes technology companies Predator and Logitech, as well as online gambling platform Winamax and online security network HMA.