French esports team Solary has added interactive platform ObjectifCode as a sponsor in a deal brokered by Lagardère Sports France, an arm of the international sports marketing agency.
AC Milan launches esports team with QLASH; Marseille and Twitch double down
AC Milan is set to launch its own esports team after announcing a strategic tie-up with Italian esports organisation QLASH
Ekstraklasa partners with Lagardère Sports to develop esports strategy
The Ekstraklasa, the top tier of club football in Poland, has engaged the Lagardère Sports agency in a move designed to enhance its esports offering.
Sportfive, Riot Games and Freaks 4U Gaming team up for new esports series
The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series
Sports industry heavyweights invest in new esports league
US video game developer Activision Blizzard has announced the sale of the first seven franchises for its new Overwatch League, with high-profile sports executives Robert Kraft and Jeff Wilpon among the owners of the new teams, which will be based in the US, China and South Korea.