French esports team Solary has added interactive platform ObjectifCode as a sponsor in a deal brokered by Lagardère Sports France, an arm of the international sports marketing agency.
Bidstack signs as in-game kit sponsor for ‘No Fuchs Given’ esports team
Bidstack, the in-game advertising platform, has signed as the in-game kit sponsor for NFG Esports – the esports team founded by Premier League footballer Christian Fuchs – for the Fifa 2020 video game sea…
Global Esports Federation unveils global events portfolio
The Singapore-based Global Esports Federation has announced a portfolio of global events at its inaugural Connected @Townhall session
Ligue 1 and EA Sports unveil new esports competition
The Ligue de Football Professionnel, which operates the French football league, has teamed up with game developer Electronic Arts’ EA Sports division to launch e-Ligue 1, a nationwide esports competition.
Infront appoints Lagardère’s Fläckel to head up gaming and esports
The Infront agency has appointed Lagardère Sports executive André Fläckel to head up its gaming and esports department as it looks to ramp up its involvement in the sector.