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IMG enlarges esports licensing footprint with Rocket League deal

The IMG agency has been appointed by video game developer Psyonix as the exclusive global licensing representative for its popular Rocket League title.

IMG said that the ‘multi-year’ deal will involve it bringing Rocket League consumer products to market through selective brand partnerships and collaborations.

Categories being targeted will initially include apparel, toys, collectibles, accessories and innovative and creatively rich brand collaborations.

Matthew Primack, IMG’s senior vice-president of licensing, said: “During a time of remarkable esports industry growth, Rocket League is one of the most popular games in the world. Rocket League’s combination of cars, adrenaline-fueled gameplay, competition, music and customisation gives us the perfect scope to build a creative and fun licensing programme that fans will love.

“We are looking forward to tapping into new territories and expanding the game’s global footprint through consumer products and collaborations.”

Annual esports events featuring the game include the Rocket League Championship Series and Collegiate Rocket League.

The deal represents the latest licensing move by IMG in esports.

In May, IMG was selected as the first exclusive licensing agency for Ubisoft-developed video game franchises Assassin’s Creed and Tom Clancy’s Rainbow Six Siege in Europe and Asia.

IMG was also appointed in 2018 to handle the exclusive licensing of the popular Fortnite game in a deal with publisher Epic Games. That worldwide accord included consumer products licensing and promotions.