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ESL and DreamHack sign tripartite deal in Brazil with Globo, Omelete and esports streamer Gaules

Esports organisations DreamHack and ESL have agreed a new three-year broadcast deal in Brazil, awarding rights to commercial broadcaster Globo and entertainment streaming platform Omelete.

The three-year deal, which runs to 2023, will allow Globo and Omelete to broadcast Portuguese-language coverage of all tournaments that form part of the ESL Pro Tour for Counter-Strike: Global Offensive (CS:GO), including the ESL Pro League, ESL One, Intel Extreme Masters, DreamHack Masters and DreamHack Open.

As part of the deal, Brazilian streamer Gaules, the CS:GO player and coach, will be contracted by Omelete to promote and broadcast the competitions (including all qualifiers) via his Twitch channel and Gaules TV, a programme that features Brazilian CS:GO talent.

Outlining the specifics of the agreement, ESL said: “Beginning in Q1 of 2020 and over the course of the next three years, all ESL Pro Tour tournaments for CS:GO will be brought to the Brazilian community via linear and digital channels of Globo and Omelete. The top ESL and DreamHack CS:GO tournaments will be broadcast in Portuguese by SporTV3, Globo’s principal multi-sport channel on Brazilian linear television, whereas Omelete acquired the rights to distribute all matches online.”

Globo and Omelete have also acquired the rights to carry out “additional marketing initiatives” via social media and organise fan fests.

Frank Uddo, ESL’s senior vice-president, global media, said: “With Globo serving the linear TV audience and Omelete delivering our content to digital platforms supported by the top local streamer, the partnership allows more fans than ever in Brazil to enjoy professional esports however they choose.”

Roger Lodewick, DreamHack co-chief executive, added: “All of us at DreamHack are pleased to bring our great content to South America through this new partnership with Globo and Omelete. With their impressive reach, we will now be able to connect with even more esports enthusiasts in South America. Gaming brings communities together — and there couldn’t be a better time to bring fans the excitement of esports.”

Pierre Mantovani, Omelete Company chief executive, remarked: “One of Brazil’s biggest entertainment companies, Omelete, which was born on the internet and now enables amazing experiences for millions of people, has now struck a partnership with one of the world’s greatest media outlets, Globo, and a world-class streamer, Gaules, in order to establish what has currently been considered one of the world’s boldest esports coverage strategies.”

Leandro Valentim, head of games and esports at Globo, added: “Since 2017, Globo has been investing in the world of games and electronic sports that go far beyond the media….

“…the partnership between Globo, Omelete, and Gaules enables us to bring the best kind of CS:GO-related content to all Brazilian fans, from the hardcore players to the casual ones, who will be able to get to know Brazilian athletes who are doing their best during these competitions.”

ESL and DreamHack recently signed off on a deal with Chinese streaming platform DouYu. The pair signed a contract through which the ESL Pro Tour for StarCraft II and WarCraft III will be live streamed exclusively on DouYu in 2020 and 2021, covering standard Mandarin and other Chinese languages and dialects.