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ICC extends global sponsorship deal with Oppo

Ben Stokes of England bats during the Final of the ICC Cricket World Cup 2019 between New Zealand and England (Photo by Clive Mason/Getty Images)

The International Cricket Council (ICC) has renewed its global partnership with Chinese smartphone manufacturer Oppo.

The new deal will run until the end of 2023, with Oppo to retain its position as the official mobile handset and headset partner of the ICC and all associated events.

The first event covered by the new deal will be the 2020 U19 Cricket World Cup in South Africa. The agreement also covers the men’s and women’s Twenty20 World Cups in Australia next year.

The ICC first won the commercial support of Oppo in December 2015. Oppo is also a global partner of Spanish LaLiga football club Barcelona.

Sumit Walia, vice-president of product and marketing at Oppo India, said: “As Oppo expands its global footprint, India continues to be a key strategic growth market for Oppo. ICC provides us with a platform to connect with not only a wider audience in line with our global expansion, but also most importantly, establish a deeper connect with consumers across India.”

Oppo is one of four global partners of the ICC and sits alongside Nissan, MRF Tyres and Emirates at the top of the governing body’s sponsorship tree.