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IMG extends Cricket South Africa media advisory deal into the next decade

(Photo by Isuru Sameera Peiris/Gallo Images/Getty Images)

The IMG agency has renewed its international media rights distribution agreement with Cricket South Africa, extending the decades-long relationship after a long period of uncertainty.

Endeavor-owned IMG will continue to sell rights to South Africa's home international matches in all territories outside sub-Saharan Africa over a seven-season period, from 2024-25 to 2030-31. In addition, it is responsible for selling rights to the new SA20 T20 competition in the Indian subcontinent over the next ten years, from 2023 to 2032.

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