Gareth Bale partners with 38 Entertainment to launch esports venture

Welsh football star Gareth Bale has invested into esports team Ellevens Esports

Real Madrid superstar Gareth Bale has unveiled the launch of his own esports team, Ellevens Esports, in partnership with 38 Entertainment Group.

30 Entertainment was founded by former professional footballer Larry Cohen and entrepreneur Jonathan Kark last year as a vehicle for helping professional athletes invest into esports. Bale is its first major client and Ellevens Esports its first team.

Initially, the team will compete exclusively in the FIFA competition, having signed a team – consisting of two UK-based players and one Brazilian – which will take part in this year’s FIFA eWorld Cup in February. Ellevens expects to enter enter Counter-Strike: Global Offensive, Rocket League, and Fortnite tournaments over the course of the year, with the team confirming it will hold an open talent search, seeking to sign players of those games to professional contracts.

Two content creators have also been appointed by the organisation to generate social media videos and help to drive interest in the team.

Of his investment into the team, Bale said: “On the pitch, my goal is always to win. With Ellevens Esports, that winning attitude is just as important. There are similarities between football and esports in that it takes real dedication and sacrifice to reach the top of your game.

“I am looking to recruit a team of world-class players for Ellevens across a variety of games. Unearthing new talent is an exciting part of the process and it’s been really exciting to be involved in selecting our line-up of players so far!”

Kark added that 38 Entertainment would continue “seeking to deploy further capital into complimentary businesses within the Esports ecosystem” as it expands its business and looks to work with further professional athlete partners.