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Fanatics exports sports merchandise model to Japan with Yomiuri Giants deal

Image: Fanatics

Nippon Professional Baseball (NPB) club Yomiuri Giants has entered into a long-term global deal with US sportswear and equipment manufacturer Nike and sports merchandising company Fanatics that will see it become the first non-US team in global sport to adopt a model popularised with US major leagues and universities.

The new exclusive partnership between the three organisations will see Nike become the official kit supplier of the Tokyo-based Giants. Fanatics will manufacture and distribute on-field uniforms and player performance items as well as additional Nike-branded fan jerseys and apparel that are sold both online and at physical retail locations.

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