England Netball has continued its efforts to drive fresh revenue into the sport by agreeing a new partnership with ticketing and audience management provider SecuTix.
The company has been appointed as England Netball’s Ticketing and Engagement Partner following a tender process and will play a key role in the governing body’s plans to grow the fan base and increase revenues from ticketing.
The appointment comes after England won gold at the 2018 Commonwealth Games, with attentions turning towards the country’s staging of the 2019 World Cup in Liverpool. Earlier this week, England Netball renewed its partnership with main sponsor, insurance and investment group Vitality, but funding of the national team post-2019 isn’t guaranteed and the governing body is looking to boost its commercial revenues.
Jo Sinclair, commercial director of England Netball, said: “Now is the time for us to capitalise on the buzz around the team’s medal-winning success and the World Cup next year to sell out arenas. The SecuTix platform will help us take back control of our relationship with fans, really understand what they want at our events and importantly, reach out to potential new fans of the sport.”
England Netball is SecuTix’s first national governing body partner. David Hornby, managing director, SecuTix UK, added: “The flexibility of the technology will allow us to link up with new providers to improve the fan experience and ultimately attract more people into the arenas.”