Joanna Adams has today (Monday) announced her departure as chief executive of England Netball to take up the newly-created position of chief commercial officer at London Legacy Development Corporation (LLDC).
Adams, who in January was named by SportBusiness as one of its industry trailblazers for 2019, will be leaving England Netball this autumn after almost 10 years with the governing body. She first joined England Netball as commercial director, later taking on the position of chief executive for four-and-a-half years.
In this time, Adams has been responsible for the strategic plan of the sport across the country and has seen record growth in the company’s participation programmes, sponsorship deals and ticket revenue.
In 2018, Adams was part of the team that was pivotal in England’s historic win in the netball competition at the Commonwealth Games and in securing the rights to host the 2019 Netball World Cup, which took place in Liverpool last month. Under her guidance, netball is said to have become the fastest-growing female team sport in the country.
In her new role at LLDC, which seeks to promote and deliver physical, social, economic and environmental regeneration in Queen Elizabeth Olympic Park and the surrounding area by maximising the legacy of the London 2012 Olympic and Paralympic Games, Adams will seek to help realise the commercial potential of the Park and its venues, including London Stadium.
The role is a new one, and the opportunity benefits from the restructuring of London Stadium following the announcement in January that its operating company LS185 had been brought in-house by Stadium owner E20, a wholly-owned subsidiary of LLDC.
Lyn Garner, chief executive of London Legacy Development Corporation, said: “This is an exciting time for the Park as we welcome events that attract world attention including Premier League football, Major League Baseball, Fed Cup tennis, top class netball, Fina World diving and para swimming.
“Combined with the building of East Bank on the Park which, from 2022, will be home to the likes of University College London, the V&A and the BBC and we have an incredible opportunity to secure the legacy for generations to come.”
Adams added: “The Copper Box Arena became the home of England Netball and I have seen first-hand what the Park has to offer – it is exciting to be part of that. Every month there are millions around the world watching events at the Stadium and Park venues on television and through digital channels. That, in addition to the millions of visitors coming here every year, present incredible opportunities.”