Dodger Stadium to add skip-the-line food service

The Los Angeles Dodgers and their concessionaire for Dodger Stadium, Levy Restaurants, have aligned with on-demand delivery service Postmates to implement skip-the-line food and beverage service at the facility.

The San Francisco-based based Postmates will implement its Postmates Live ordering service in Dodger Stadium’s Top Deck section beginning this month in advance of a full-stadium rollout in 2020. Postmates Live allows fans to place concessions orders from their mobile devices and then retrieve their orders from designated pickup locations. The Postmates platform notifies fans via text messaging when orders are ready.

The Postmates Live service, already implemented at several AEG-operated music festivals such as Coachella, is aimed at eliminating fan wait times for concessions, perennially one of the chief complaints for sports event attendees. The service will free to fans at Dodger Stadium.

“We’re always looking for ways to enhance the gameday experience,” said Michael Wandell, Dodgers senior vice president of global partnerships. “In partnership with Postmates, we have co-authored the most dynamic and innovative mobile ordering platform in professional sports.”

Financial terms were not disclosed. But the multiyear deal also involves a marketing component in which Postmates will have branding at Dodger Stadium. Postmates will be designated as the Dodgers’ exclusive on-demand delivery and pickup partner.