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DFL opens new office in Beijing

The German Football League (DFL) has opened a representative office in Beijing as it looks to further expand its presence in China.

The new office will be headed by Patrick Stüber, who has been active with the DFL Group since 2007. Bundesliga International, a subsidiary of the DFL, will be responsible for the new office.

Sunny Sun, head of marketing and business development in China, and Bo Zong, senior project manager in China for content and digital projects, will support Stüber in leading the new office.

One of the DFL’s first activations in Beijing will be the ‘Bundesliga Legends Tour’ from April 11-15, when German national team legend Jürgen Klinsmann will present the league to media and fans.

A number of Bundesliga clubs already have representative offices in China, including Borussia Dortmund, Eintracht Frankfurt, Borussia Mönchengladbach, Bayern Munich, Schalke 04 and VfL Wolfsburg.

In January, Bundesliga International launched a long-term development strategy for China and the new office adds to existing presences in New York, India and Singapore.