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Chinese Tennis Association seals sponsorship deal with Ausnutria Dairy

BEIJING, CHINA - SEPTEMBER 29: Qiang Wang of China returns a shot against Ajla Tomljanovic of Australia during the women's singles first round match of 2019 China Open at the China National Tennis Center on September 29, 2019 in Beijing, China. (Photo by Xinyu Cui/Getty Images)

Global milk products conglomerate Ausnutria Dairy has announced a brand partnership with the China Tennis Association, as part of which it has committed to donate ¥100m ($14.1m/€12.6m) over the next 10 years to Chinese public health projects.

Ausnutria’s milk powder brand Allnutria will become the official dairy supplier, and Ausnutria-owned professional nutrition company Nutrition Care the official nutrition supplier, for the Chinese national tennis team.

The Chinese State Council released a plan in July named ‘Healthy China’, aimed at improving the health of citizens via nutritional education and by providing exercise facilities within 15 minutes of every home. Ausnutria’s ¥100m investment, via cash and value-in-kind, will be spent on public welfare projects in line with the Healthy China plan.

Ever since a milk poisoning scandal involving locally-produced products in 2008 killed six children in China and left 300,000 seriously ill, demand for foreign dairy products has caused shortages in other countries and encouraged an illegal trade across Chinese borders. A free trade deal between Australia and China that slashed tariffs on dairy exports has allowed Ausnutria, which has two dairy factories in Australia, and one in New Zealand to be one of the major suppliers to Chinese demand for milk products.

Listed on the Hong Kong Stock Exchange, Ausnutria’s biggest shareholder is Chinese state-owned CITIC Group, which bought a 25.17 per cent stake for $250m (€224m) in 2018.

Ausnutria was the official dairy sponsor for the 2018 Changsha International Marathon, and the 2019 Changsha Wangcheng International Triathlon.