Global financial services firm JP Morgan has agreed a deal with the Shanghai Tennis Masters to be a Diamond-level sponsor.
This marks the second year in a row that JP Morgan is sponsoring the event, which is Asia’s only ATP Masters 1000 tournament, and held at the Qizhong Tennis Centre from October 6 to 13.
Nicolas Aguzin, chairman and chief executive of JP Morgan’s Asia-Pacific operations said: “As a firm that has supported tennis for many years, including the US Open since 1982, we are very proud that our involvement in the sport is global and includes China.”
Tournament director Michael Luevano said: “The Rolex Shanghai Masters celebrated its important 10th anniversary last year and now we are turning our attention to the tournament’s next phase in an effort to grow this award-winning event even further.”
“JP Morgan has been connected to tennis and sport more generally in other parts of the world. Having such a prestigious company being part of our team can only be a winning formula and is our first step as we enter this exciting new phase.”
Other main sponsors for the Shanghai Tennis Masters include Swiss watchmaker Rolex, who are the title sponsors for the event, and Chinese dairy company Bright Dairy as a patron-category sponsor. The next tier of prestige-level sponsors include German automobile brand Mercedes Benz, Dutch brewing company Heineken, Chinese commercial bank China Construction Bank, Dubai-based airline Emirates, world-wide courier FedEx and Chinese mineral water brand Ganten Water.
JP Morgan are also the title sponsors of the China Squash Open, which took place earlier this year in September.