Chinese asset management company Harvest Fund has renewed its sponsorship of the China Tennis Open in Beijing until 2021.
Harvest Fund has sponsored the event since 2009 and is currently a platinum level partner.
The deal was announced during this year’s event, which is ongoing at the National Tennis Centre of China, taking place from September 22 to October 6.
The China Tennis Open is a WTA Tour Premier Mandatory tournament and an ATP World Tour Series 500 tournament.
Harvest Fund is one of the oldest fund management companies in China, managing assets including public funds, institutional investment, pensions, overseas investments and wealth management. The sponsorship is part of Harvest Fund’s strategy to engage its customers via sport, Jing Lei, the company’s general manager, said in the press release announcing the deal. At this year’s Open, Harvest launched the ‘Harvest Tennis Project’, an activation with ten unique tennis experience activities for its investment clients.
This is the second sponsorship deal announced by the China Tennis Open this month, with sportswear brand Fila also signing a three-year sponsorship deal running from 2019 to 2021.
Other sponsors for the China Open include: Dubai-based airline Emirates, Chinese mineral water brand Ganten Water, Chinese state-owned bank CITIC Bank, Chinese electronics manufacturer Leyard, and German car manufacturer Mercedes-Benz.