Confectionery brand Cadbury Australia has become an official partner of the Australian Olympic and Paralympic teams for Tokyo 2020.
Cadbury will be the teams’ official chocolate partner in a deal running from April 2020 until the end of the Games. Australian website AdNews reported that Cadbury will run a series of marketing activities, including in-store promotions, PR and above-the-line advertising.
It will the third consecutive Olympics that the brand has sponsored the Australian team for, and the second consecutive Paralympics.
Australian Olympic Committee chief executive Matt Carroll said: “With the Tokyo Olympic Games the closest thing to a home games since Sydney 2000, we are delighted to have Cadbury on board once again to support our Australian Olympic Team.Without the efforts of Cadbury, our athletes across all the sports could not fulfil their Olympic dreams.”
Paralympics Australia chief executive Lynne Anderson said: “Cadbury contributed greatly to our team in the lead up to Rio, and was no doubt part of our success on the world stage. We’re looking forward to having them by our side as we strive to achieve even greater things in Tokyo.”