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Axe signs League of Legends partnership, deal brokered by CAA Sports

Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.

The deal was brokered for Riot Games by the CAA Sports agency, the global agency for League of Legends. Axe joins a group of League of Legends partners which includes Louis Vuitton, Mastercard, Alienware, State Farm, Secretlab, Oppo and Red Bull.

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