Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.
Bilibili lands wide-ranging League of Legends rights deal
Chinese video sharing and online-gaming platform Bilibili has agreed a wide-ranging three-year contract with US video games developer and esports event organiser Riot Games
Riot Games signs up Cisco to multi-year League of Legends sponsorship
Video game publisher Riot Games and Cisco have signed a multi-year sponsorship making the technology brand the ‘Official Enterprise Networking Partner’ of League of Legends Esports.
Overwatch League signs merchandise partnership with Fanatics
Activision Blizzard has signed a multi-year deal with Fanatics to become the exclusive home of Overwatch League merchandise.
FTX ups presence in esports with LCS in biggest-ever league deal for Riot Games
Game publisher Riot Games has signed its biggest-ever sponsorship agreement for an esports league with cryptocurrency exchange FTX