Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.
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Portuguese football facing losses of €266m, warns of ‘collapse’ if league is suspended
Sónia Carneiro, executive director of Liga Portugal, has warned that the teams in the top two divisions of Portuguese league football are facing collective losses of over €250m ($304m) for the 2020-21 se…
NFL caps Super Bowl LV attendance at 22,000 fans
Super Bowl LV at Tampa's Raymond James Stadium on February 7 will officially have a capacity of 22,000 fans including 14,500 ticket buyers and 7,500 vaccinated health care workers who will be guests of…
Solary signs aperitif brand Justin Bridou in Sportfive-brokered deal
French esports team Solary has added aperitif brand Justin Bridou as a sponsor
Bilibili seals three-year China broadcast deal for League of Legends World Championship
Chinese video sharing and online-gaming website Bilibili has sealed a three-year deal for exclusive broadcast rights to Riot Games' annual League of Legends World Championship, its winning bid of ¥800m …
Esports first for Louis Vuitton with League of Legends partnership
Luxury goods brand Louis Vuitton has signed a partnership deal with video games publisher Riot Games for its League of Legends esports platform
Oppo enters esports with 5-year League of Legends deal
Online battle arena video game League of Legends has signed Chinese Mobile Phone producer Oppo as its first Official Smartphone Partner