Chinese video sharing and online-gaming platform Bilibili has agreed a wide-ranging three-year contract with US video games developer and esports event organiser Riot Games
Barclays headlines UK League of Legends Champs in Lagardère-brokered deal
Banking group Barclays will headline sponsor major League of Legends competitions in the UK and Ireland starting with the 2020 season.
Axe signs League of Legends partnership, deal brokered by CAA Sports
Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.
League of Legends Championship Series lands Bud Light as beer sponsor
US beer brand Bud Light has agreed a deal to sponsor the League of Legends Championship Series (LCS)
HyperX extends naming rights deal for the Esports Arena Las Vegas
Gaming technology brand HyperX has extended its exclusive naming rights agreement for the HyperX Esports Arena Las Vegas located on the Las Vegas strip