French esports team Solary has added aperitif brand Justin Bridou as a sponsor
Our latest on Covid-19
Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Fnatic signs Lavazza as brand makes first foray into esports
Esports organisation Fnatic has signed up Italian coffee brand Lavazza to its sponsorship portfolio.
The London-based Fnatic will collaborate with Lavazza on a marketing campaign named 'Icons of Italy'
NBA 2K League signs multifaceted rights deal with ESPN
The NBA 2K League has signed a multifaceted rights deal with ESPN, which includes the first linear broadcasts of the National Basketball Association’s esports property in the US.
DreamHack extends Sport1 rights deal, signs Blizzard tie-up with ESL
German sports broadcaster Sport1 has renewed its agreement with esports organisation DreamHack, with content to be distributed across its eSports1 pay-television channel
HotForex title sponsors Santos esports team in SportQuake-brokered deal
Forex and commodities broker HotForex has signed a one-year title sponsorship deal with Santos e-Sports, the official esports division of Brazilian football club Santos