Alibaba lands Beijing 2022 ticketing contract under new IOC strategy

The International Olympic Committee (IOC) and local organising committee of the Beijing 2022 winter Olympic Games have appointed Chinese e-commerce company Alibaba as the event’s ticketing systems and services provider amid the latest move in a switch towards a centralised approach to marketing tickets for the Olympic Games.

Today’s (Thursday’s) appointment came with the IOC stating that Alibaba has been chosen with the objective of securing a single provider to deliver ticketing services and operations over several Games editions, reducing costs and the complexity of hosting the Games in line with Olympic Agenda 2020’s recommendations on efficient turnkey solutions.

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