AC Milan is set to launch its own esports team after announcing a strategic tie-up with Italian esports organisation QLASH
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Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Fifa launches new national team esports event
World football’s governing body Fifa has today (Tuesday) launched a new esports competition dedicated to national teams.
TUDN, Liga MX team up for player-only esports competition
TUDN, the United States-based Spanish-language sports network, has teamed up with Liga MX to broadcast the Mexican top-flight league's new esports competition, the “eLiga MX by BBVA Tournament."
LaLiga launches latest esports venture
LaLiga, which operates the top two divisions of Spanish football, has launched its latest esports venture, with the new project to be sponsored by Spanish banking group Santander and French food products manufacturer Danone.
Lyon makes esports move with Team LDLC tie-up
French Ligue 1 football club Olympique Lyonnais has reached an agreement with LDLC Event, which operates the Team LDLC esports outfit for Groupe LDLC, in a move designed to strengthen the team’s presence i…