MENA

Football
Sponsorship & Marketing

Swiss virtual advertising technology and service provider uniqFEED and United Arab Emirates-based sports marketing agency Esporsa have struck a partnership deal to provide virtual advertising technology…
Football
Events

Saudi Arabia has bolstered its football events portfolio after it was awarded hosting rights to the final stage of the revamped AFC Champions League Elite (ACLE) competition in a deal that could run until the end of the 2028-29 season.
Football
Industry Moves

Esteve Calzada, one of football's top marketing executives, has quit his role as chief commercial officer at the City Football Group, the multi-club ownership group spearheaded by Manchester City, to join…
Football
Events

Doubts have been raised over whether or not a friendly match will go ahead in February in Riyadh between Cristiano Ronaldo's Saudi Arabian club Al-Nassr and Lionel Messi's Inter Miami
Football
Media

Lega Serie A is close to finalising its first international broadcast deals of the new cycle after rights were awarded in eight countries from the 2024-25 season onwards
Boxing
Events

Saudi Arabia has positioned itself at the forefront of worldwide boxing after brokering agreements with multiple promoters in record time to stage what is being described as the biggest card in boxing
Football
Media

The Confederation of African Football (CAF) has announced an end to its row with beIN Sports following the recent cancellation of a broadcast deal which prompted threats of legal action by the Qatar-based…
Football
Sponsorship & Marketing

The Saudi Pro League has broadened its sponsorship portfolio through a deal with regional insurance group Medgulf, a company not linked to Saudi Arabia’s Public Investment Fund (PIF). 
Cricket
Finance & Law

Saudi Arabia has expressed interest in expanding its investment in sport to include cricket’s Indian Premier League (IPL) and has spoken to the Indian government about the possibility of investing up t…
Football
Sponsorship & Marketing

Saudi Arabian brands are continuing their push into Spanish football, after the Kingdom’s Saudi Investment Bank (SAIB) agreed a regional sponsorship deal with Real Madrid.
Golf
Industry Moves

The Saudi-backed LIV Golf has announced the appointment of experienced US sports and entertainment executive Lawrence Burian as chief operating officer (COO), a rare hire for the organisation after a number…
Multiple Sports
Industry Moves

SRJ Sports Investments, the new vehicle created by Saudi Arabia’s Public Investment Fund (PIF) to further grow the kingdom's presence within global sport, has appointed Australian football executive D…
Mixed Martial Arts
Governance

The Professional Fighters League (PFL) expects to be profitable by 2025, off the back of its Saudi investment that will fund the acquisition of top fighters and staging of showpiece events that in turn…
Football
Sponsorship & Marketing

Visit Saudi, Saudi Arabia's tourism authority, has announced major sponsorship deals with the Asian Football Confederation (AFC) and the Confederation of African Football (CAF) as it continues its huge…
Mixed Martial Arts
Events

The battle for mixed martial arts supremacy in Saudi Arabia has begun, with Ultimate Fighting Championship (UFC) set to hold its first event in the kingdom in the first quarter of 2024
Football
Sponsorship & Marketing

PepsiCo’s crisp sub-brand Lay’s has agreed a deal with the Saudi Arabian Football Federation (SAFF) to become the title sponsor of the Saudi Women Premier League.
Football
Events

The Saudi Arabian Football Federation (SAFF) has submitted an official letter of intent to world governing body Fifa confirming its long-planned bid to host the 2034 World Cup, claiming today (Monday)…
Football
Sponsorship & Marketing

Italian Serie A club AS Roma has turned to Saudi Arabia to end its quest for a main shirt sponsor, agreeing a two-year deal with the Gulf state's winter entertainment festival, Riyadh Season