MENA

Basketball
Media

BeIN Sports has signed a new deal to show the 2024-25 National Basketball Association season live in the Mena region, announced three days before the first pre-season game.
Football
Media

BeIN Sports continues to withhold its first instalment payment for Ligue 1 rights amid ongoing doubts over its allocated sponsorship inventory and questions raised over the broadcaster’s media rights package.
Power Boating
Media

Iris Sport Media has been appointed to distribute media rights to the UIM E1 World Championship, the electric powerboat racing series that launched earlier this year with a season opener in Jeddah, Saudi Arabia.
Football
Media

DAZN has struck an agreement to launch club-specific Saudi Pro League channels, its latest effort to develop closer commercial ties in the Kingdom
Football
Events

Fifa has announced details of its relaunched Intercontinental Cup, with European champions Real Madrid to play in the final on December 18 in Qatar following a series of regional play-off matches
Tennis
Media

WTA Tour broadcast coverage has returned to the Middle East and North Africa following a near three-year blackout with DAZN committing to free streaming until the end of the 2024 season, SportBusiness…
Football
Sponsorship & Marketing

Saudi Pro League football club Al-Nassr has hired the Sportfive agency to develop and lead the team's global sponsorship strategy as it seeks to attract more international brands.
Football
Sponsorship & Marketing

Red Bull Mobile, the Red Bull-branded network provider that partners with different telcos in different markets, has become an official sponsor of Saudi Pro League champions Al Hilal
Football
Media

BeIN Media Group has struck a new rights deal for the English Football League, covering 27 countries across the Middle East and North Africa, France, Australia and New Zealand
Football
Media

Extensive and exclusive Uefa club competition coverage in the Middle East and North Africa is set to remain on beIN Sports for the next three seasons, SportBusiness understands.
Football
Finance & Law

Saudi Arabia's Public Investment Fund (PIF) has made its first move into football in the Americas, striking a multi-year partnership with Concacaf, the continental governing body for North America, Central…
Football
Media

LaLiga and incumbent broadcast rights-holder beIN Media Group appear to have put any lingering quarrels to bed by signing off two rights agreements spanning the Middle East and North Africa, plus the Asia-Pacific…
Football
Events

Saudi Arabia's official bid book detailing its plans to stage the 2034 Fifa World Cup has left plenty to the imagination, with eight of the listed stadiums yet to be built and no details offered on the tournament's timing.
Football
Host Broadcast & Production

IMG has widened its remit with the Saudi Pro League (SPL) in a five-season production agreement that adds to its existing role in selling the competition’s international broadcast rights.
Football
Media

Fifa is inviting bids for broadcast rights to its revamped Club World Cup in different international markets after negotiations over a global streaming deal with Apple broke down
Esports
Events

Saudi Arabia's emergence as the home for the esports and gaming industry has been underlined by the International Olympic Committee today awarding the country hosting rights to its new Olympic Esports Games event.
Football
Sponsorship & Marketing

Neom, the new region being built by the Saudi Arabian government in the country’s north west, is to continue as a leading sponsor of the Asian Football Confederation throughout the decade.
Motorsport
Media

Extreme E’s transformation into Extreme H will turn Alejandro’s Agag’s sustainable off-road odyssey into a far more commercially-focused property, centring the interests of its Saudi backers and attracting new partners such as Red Bull to the sport.