MENA
UniqFEED names Esporsa as marketing partner in the Middle East
Swiss virtual advertising technology and service provider uniqFEED and United Arab Emirates-based sports marketing agency Esporsa have struck a partnership deal to provide virtual advertising technology…
Saudi Arabia to host finale of new AFC Champions League Elite
Saudi Arabia has bolstered its football events portfolio after it was awarded hosting rights to the final stage of the revamped AFC Champions League Elite (ACLE) competition in a deal that could run until the end of the 2028-29 season.
SPL’s boardroom push sees Man City commercial chief join Al-Hilal
Esteve Calzada, one of football's top marketing executives, has quit his role as chief commercial officer at the City Football Group, the multi-club ownership group spearheaded by Manchester City, to join…
Confusion reigns over proposed Al-Nassr-Inter Miami friendly in Riyadh
Doubts have been raised over whether or not a friendly match will go ahead in February in Riyadh between Cristiano Ronaldo's Saudi Arabian club Al-Nassr and Lionel Messi's Inter Miami
Serie A nets uplift from first international deals, betting rights award close
Lega Serie A is close to finalising its first international broadcast deals of the new cycle after rights were awarded in eight countries from the 2024-25 season onwards
Saudi Arabia entrenches itself as home of boxing with ‘Day of Reckoning’ mega card
Saudi Arabia has positioned itself at the forefront of worldwide boxing after brokering agreements with multiple promoters in record time to stage what is being described as the biggest card in boxing
CAF ‘recommits’ to beIN agreement following negotiations
The Confederation of African Football (CAF) has announced an end to its row with beIN Sports following the recent cancellation of a broadcast deal which prompted threats of legal action by the Qatar-based…
SPL bolsters sponsorship portfolio with Medgulf signing
The Saudi Pro League has broadened its sponsorship portfolio through a deal with regional insurance group Medgulf, a company not linked to Saudi Arabia’s Public Investment Fund (PIF).
Saudi Arabia ‘interested’ in central IPL investment
Saudi Arabia has expressed interest in expanding its investment in sport to include cricket’s Indian Premier League (IPL) and has spoken to the Indian government about the possibility of investing up t…
Real Madrid signs Saudi bank as regional sponsor, Barça lands Rappi deal
Saudi Arabian brands are continuing their push into Spanish football, after the Kingdom’s Saudi Investment Bank (SAIB) agreed a regional sponsorship deal with Real Madrid.
LIV Golf fills COO void with hire of ex-MSG executive Burian
The Saudi-backed LIV Golf has announced the appointment of experienced US sports and entertainment executive Lawrence Burian as chief operating officer (COO), a rare hire for the organisation after a number…
SRJ Sports hires Townsend as CEO, Saudi strengthens esports supremacy with World Cup launch
SRJ Sports Investments, the new vehicle created by Saudi Arabia’s Public Investment Fund (PIF) to further grow the kingdom's presence within global sport, has appointed Australian football executive D…
PFL eyes profitability by 2025, targets top fighters to fuel PPV
The Professional Fighters League (PFL) expects to be profitable by 2025, off the back of its Saudi investment that will fund the acquisition of top fighters and staging of showpiece events that in turn…
Visit Saudi lands significant AFC and CAF sponsorships
Visit Saudi, Saudi Arabia's tourism authority, has announced major sponsorship deals with the Asian Football Confederation (AFC) and the Confederation of African Football (CAF) as it continues its huge…
UFC’s Saudi debut event to coincide with PFL launch in kingdom
The battle for mixed martial arts supremacy in Saudi Arabia has begun, with Ultimate Fighting Championship (UFC) set to hold its first event in the kingdom in the first quarter of 2024
PepsiCo sub-brand Lay’s becomes title sponsor of Saudi Women Premier League
PepsiCo’s crisp sub-brand Lay’s has agreed a deal with the Saudi Arabian Football Federation (SAFF) to become the title sponsor of the Saudi Women Premier League.
Saudis first out the blocks in 2034 Fifa World Cup bid race
The Saudi Arabian Football Federation (SAFF) has submitted an official letter of intent to world governing body Fifa confirming its long-planned bid to host the 2034 World Cup, claiming today (Monday)…
Roma turns to Saudi for front-of-shirt sponsor
Italian Serie A club AS Roma has turned to Saudi Arabia to end its quest for a main shirt sponsor, agreeing a two-year deal with the Gulf state's winter entertainment festival, Riyadh Season