Latin America
Club América tasks IMG with growing sponsorship portfolio
Club América, the most successful club in Mexican football, has hired IMG as its commercial partnerships agency in a bid to tap more international sponsors, with a particular focus on the United States.
Penalty becomes Brazilian leagues and cup sponsor in Brax-brokered deal
Brazilian sporting goods company Penalty has signed as an official sponsor of next year’s Brazilian Série A and Série B championships and the Copa do Brasil in a deal brokered by Brax Sports Assets.
Real Madrid signs Saudi bank as regional sponsor, Barça lands Rappi deal
Saudi Arabian brands are continuing their push into Spanish football, after the Kingdom’s Saudi Investment Bank (SAIB) agreed a regional sponsorship deal with Real Madrid.
LaLiga backs Uruguayan Professional League’s quest to break from AUF
The Uruguayan Professional League (Lufpro), the entity aiming to take over the running of the top domestic league from the Uruguayan Football Association (AUF), has received a boost to its cause by signing…
TelevisaUnivision lands package of Paris 2024 rights in Mexico
TelevisaUnivision’s Mexican free-to-air channel Canal 5 will show at least 200 hours of coverage from the Paris 2024 Olympics after the International Olympic Committee finalised one of its last pieces o…
Paraguayan FA nets significant increase from Tigo extension
The Paraguayan Football Association (APF) has hailed a record extension to its club competition rights deal with pay-television broadcaster Tigo Sports, stating the agreement will help it “revolutionise” the domestic game from its grassroots level upwards.
Chile FA set to drop title sponsor, clubs react to online betting clampdown
The Chilean Football Federation (ANFP) has indicated that it will abide by a Supreme Court ruling that would enforce the termination of its multi-million dollar sponsorship deal with online betting firm…
Fifa loses global sponsorship sales head Rodriguez to LigaMX
Luis Rodriguez, the former IMG football executive in the Americas, has left his role as head of global partnership sales at Fifa to return home to Mexico
NFL sorts Sunday Ticket spat in US territories, wagering set to soar in new season
Pay-television operator DirecTV is to continue offering the out-of-market streaming service NFL Sunday Ticket in the United States territories of Puerto Rico and US Virgin Islands, despite having lost…
Mercado Libre joins growing portfolio of Conmebol club competition sponsors
Mercado Libre, one of the leading e-commerce firms in Latin America, has signed up as a sponsor of all club competitions run by Conmebol, South American football's governing body
FBF wins court battle to retain domestic rights to Bolivia matches
Bolivia's football federation has been granted domestic rights to its national team's home Fifa World Cup qualifiers after a court against a claim from agencies Mediapro and Sports TV Rights, which bid for the rights in a tender earlier this year.
CBF wins legal round against ‘exclusive’ betting sponsor Galera.bet
The Brazilian Football Confederation (CBF) has won a key court ruling in its fight to sell in-stadium advertising to multiple betting companies at Campeonato Brasileiro matches in opposition to the league’s ‘…
Pluto TV adds to Copa Libertadores Femenina’s South American exposure
Pluto TV, the free, ad-supported streaming service owned by media group Paramount Global, will show the Conmebol Libertadores Femenina for the second successive year, after securing rights across Brazil…
Globo seals rights to Conmebol-zone World Cup qualifiers
Brazilian broadcaster Globo will hold rights to the home matches of nine out of the ten South American nations aiming to qualify for the 2026 Fifa World Cup
Caixa title sponsorship a welcome development for LNB amid CBB fallout
Brazil’s Liga Nacional de Basquete (LNB) has received a timely commercial boost in the form of a new title sponsorship agreement with Brazilian state-owned bank Caixa.
Globo buys rights to Peru v Brazil as piecemeal qualifier sales begin
International rights to South American World Cup qualifiers are once again being sold around the world on a piecemeal basis, as Brazilian broadcaster Globo has agreed a one-off deal with Mediapro to show Brazil's away World Cup qualifier against Peru on September 13.
XTrend deal highlights regional appeal of Argentinian national team
The Argentinian Football Association (AFA) is continuing to reap the commercial benefits of being men's World Champions, signing another regional sponsorship deal covering parts of Asia, this time with…
Bundesliga opts for exposure over exclusivity in Brazil
Germany’s Bundesliga will be shown in Brazil this season by seven different broadcasters and digital platforms, including linear coverage on SporTV, the Globo-owned pay-television network.A