Indian Subcontinent
Disney Star breaks OTT record with 35m viewers for India-Pakistan clash
Disney Star recorded a peak concurrency of 35 million viewers on its OTT platform during the ICC Cricket World Cup match between India and Pakistan on October 14, setting a new global sports streaming…
IndusInd Bank becomes ICC’s seventh top-tier ‘Global Partner’
Indian financial services company IndusInd Bank has signed as the International Cricket Council’s seventh ‘Global Partner’ ahead of next month’s men’s Cricket World Cup in India.
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BCCI adds SBI Life sponsorship ahead of Australia ODI series
Insurance company SBI Life has become the latest addition to the sponsorship portfolio of the Board of Control for Cricket in India (BCCI)
ICC introduces vertical broadcast feed for World Cup
The International Cricket Council (ICC) has claimed a first for the sport by announcing that it will produce an additional vertical video feed for India’s staging of the upcoming 2023 World Cup.
FanCode nets AFC Champions League streaming rights for two seasons
Indian streaming platform FanCode has secured exclusive rights to selected Asian Football Confederation competitions over the next two seasons, 2023-24 and 2024-25
EXCLUSIVE: Amul to be Afghanistan and Sri Lanka’s sleeve sponsor at Cricket World Cup
Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, has secured two kit sponsorship agreements for the upcoming 2023 Cricket World Cup, SportBusiness can exclusively reveal
Viacom18 acquires exclusive rights to ISL, India national team
Media group Viacom18 has acquired exclusive rights to the Indian Super League, following the first-ever tender launched by the country’s top-tier football competition.
BCCI targets sponsor additions after headline spots filled
The Board of Control for Cricket in India (BCCI) is looking to follow recent deals in flagship sponsorship positions by making further additions to its portfolio
Viacom18 strengthens grip on Indian cricket with BCCI linear, digital rights
Media group Viacom18 has strengthened its position as the home of Indian cricket, after today (Thursday) acquiring exclusive linear and digital rights to the national team’s bilateral matches.
BCCI secures title sponsorship fee uplift in IDFC First Bank deal
The Board of Control for Cricket in India has unveiled a lucrative new title sponsor in the shape of IDFC First Bank, the private sector bank
Indian authorities approve $10bn Sony-Zee merger
The merger between India’s Sony Pictures Networks and Zee Entertainment Enterprises has received approval from the National Company Law Tribunal.
The long-awaited merger is set to create a $10bn (€9.1bn
BCCI ‘lowers title sponsor asking price’
The Board of Control for Cricket in India (BCCI) has reduced the asking price for its title sponsorship rights after issuing an invitation to tender last week
BCCI launches ITT for bilateral media rights
The Board of Control for Cricket in India (BCCI) has launched an invitation to tender for its media rights to India's bilateral matches in a six-year cycle from 2023-24 onwards as it seeks to follow on…
Sony extends Bundesliga rights in Indian subcontinent to 2026
Pay-television operator Sony Pictures Networks India has extended its exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons
BCCI invites bids for title sponsorship rights
The Board of Control for Cricket in India (BCCI) has today (Tuesday) announced the release of an invitation to tender for title sponsorship rights to its events.
ISL issues first broadcast rights tender
Football Sports Development Limited, the operator of the Indian Super League, has launched its first invitation to tender for media rights to the country's pre-eminent football competition
1Stadia sublicenses Women’s World Cup rights to DD Sports, FanCode
Government-owned Doordarshan Sports (DD Sports) and streaming platform FanCode have both acquired rights in India to the Fifa Women’s World Cup in sublicensing deals with the US-based 1Stadia.
Populous ‘preparing’ masterplan for Ahmedabad’s 2036 Olympic bid
Architecture and design practice Populous is reportedly working with Ahmedabad to support a potential bid from the Indian city for the 2036 edition of the summer Olympic Games