BCCI ‘lowers title sponsor asking price’

(Photo by Pankaj Nangia/Getty Images)
(Photo by Pankaj Nangia/Getty Images)

The Board of Control for Cricket in India (BCCI) has reduced the asking price for its title sponsorship rights after issuing an invitation to tender last week.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here