China
France Télévisions to give Paris 2024 UHD treatment, IOC signs CMG pact
Public-service broadcaster France Télévisions has been given the green light to provide ultra-high definition (UHD) broadcasts of the country’s home Summer Olympic and Paralympic Games next year.
Inter Miami in first global move to cash in on Messi mania
Inter Miami CF has made its first international marketing move since the signing of Lionel Messi, announcing a two-game tour of China next month
IOC steps up centralisation play as Olympic Qualifier Series hosts named
Moves to centralise the Olympics qualification process have been advanced with the dual hosting appointment of Budapest and Shanghai, as the International Olympic Committee continues its push to better…
Ganten extends Fiba Global Partner role to 2027 Basketball World Cup
Ganten, the Chinese mineral water brand, is to stay on as a top-tier Global Partner of the International Basketball Federation (Fiba) for another World Cup cycle, striking a new deal to 2027
Huya sublicenses UFC rights from Migu
Streaming platform Huya will begin showing Ultimate Fighting Championship (UFC) events in China after sublicensing rights to the mixed martial arts promotion from rival streaming service Migu.
Wanda initiates Infront sale process with Deutsche Bank hire
Chinese conglomerate Wanda Group has appointed Deutsche Bank as advisers on a potential sale of the Infront sports marketing agency
Shinai nets exclusive digital rights to Uefa club competitions
Chinese media group Shinai Sports has announced an exclusive digital rights deal for Uefa club competitions for the 2023-24 season, bolstering its portfolio of top-tier football properties
Mengniu joins Wanda in Chinese sponsorship commitment to Fifa
Dairy products manufacturer Mengniu has extended its relationship with major Fifa tournaments until 2030 – underscoring the importance of Chinese sponsors to world football’s governing body in the next…
WST turns to Red Lantern to develop Asian digital presence
Digital marketing agency Red Lantern has been appointed by the World Snooker Tour (WST) to develop its presence in key Asian markets
Chinese sports ticketing tech firm Watch-A-Game to sell Euro 2024 hospitality
The Beijing-based Watch-A-Game Sports Technology has acquired the exclusive hospitality sales rights in China to next year’s Euro 2024 tournament.
Shinai retains Wimbledon rights in China, eleventh-hour deal struck in Denmark
Chinese media group Shinai Sports has signed a two-year extension to its media rights deal for the Wimbledon tennis grand slam
UFC extends Mola deal in Indonesia, unveils China fitness initiative
The Ultimate Fighting Championship has extended its exclusive media rights deal in Indonesia with streaming platform Mola as part of a new “multi-year” agreement.
Puma promotes Li to China GM, Bocquillon to lead Greater China ops
Puma, the German sportswear company, has promoted Shirley Li to the role of new general manager in China
Denis Green | MMA is taking a seat at China’s top sporting table
Denis Green, head of communications at Mailman Group, charts MMA's long road to success in China and the sport's next steps for growth.
Tencent returns to stream F1 in China
Tencent, the digital multimedia company, is back as a Formula 1 rights-holder in China, signing a multi-year deal with the motor-racing series
WorldSBK secures Chinese exposure with two-year Douyin deal
The FIM Superbike World Championship will receive live coverage on Chinese social media platform Douyin through an agreement between series promoter Dorna WSBK Organization and the China Sports Media (CSM)…
WTA returning to China after four-year hiatus
The Women’s Tennis Association (WTA) has confirmed its return to China for the first time since 2019 due to a combination of the Covid-19 pandemic and the Peng Shuai scandal.
UFC’s Asian talent pathway could bring coveted commercial growth
The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.