Canada

Ice Hockey
Sponsorship & Marketing

The National Hockey League has made helmet sponsorships a permanent commercial fixture after introducing the move as a trial during the 2020-21 season to help teams recoup lost revenues during the Covid-19…
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Winnipeg Jets will now play at Canada Life Centre following a naming-rights deal between parent company True North Sports & Entertainment and Winnipeg-based life insurance…
American Football
Governance

The Canadian Football League will stage a reduced 14-game regular season in 2021, which will kick off on August 5 and culminate with the Grey Cup in Hamilton, Ontario on December 12, following a unanimous…
Football
Sports Betting

The Canadian Premier League has unveiled a multiyear agreement with ComeOn Group's online gaming brand ComeOn! as the CPL's official sports betting and casino partner ahead of the 2021 season.
Ice Hockey
Governance

The National Hockey League has secured an agreement with the Canadian government to issue an exemption for cross-border travel for the final two rounds of the Stanley Cup Playoffs
Football
Licensing & Merchandising

Canada Soccer has unveiled a long-term, multichannel retail partnership with global sports merchandising company Fanatics, which will significantly enhance the shopping experience for fans and provide…
Ice Hockey
Events

Calgary will host the International Ice Hockey Federation’s Women’s World Championship from August 20 to 31 after the original event in Nova Scotia was cancelled.
Football
Media

The CBS Sports division of the US network CBS has secured exclusive broadcast rights to Asian Football Confederation competitions in the United States for the next three years
Ice Hockey
Sponsorship & Marketing

Leading United States-based gaming operator BetMGM has brought in National Hockey League legend Wayne Gretzky as a brand ambassador to help the company grow domestically and potentially into Canada
American Football
Governance

The Edmonton-based Canadian Football League team has officially announced that the Elks will be its new nickname
Ice Hockey
Media

Hockey icon steps down from vice chairman role with the Edmonton Oilers
Polo
Media

Pay-television broadcaster beIN Media Group has acquired rights to broadcast a monthly polo series in a deal with the United States Polo Association
Tennis
Media

Subscription sports streaming platform DAZN has acquired rights in Canada and Japan to the Ultimate Tennis Showdown
Motorsport
Events

Next year's Formula E calendar could see the addition of four new races as it looks to deliver a bumper schedule following two seasons of Covid-19 disruption
Football
Media

ESPN and LaLiga have finalized a wide-ranging long-term media rights deal that will make streaming service ESPN+ the principal English- and Spanish-language home for Spain's top-flight soccer league in…
Basketball
Media

Israel-based automated highlights company WSC Sports has added the Canadian Elite Basketball League as its latest client
Baseball
Governance

MLB club returning to Class AAA minor league club site amid border closure